Colour fades. Copper loses its glow, pastels soften after a few washes, and blondes start to look brassy. Clients love their colour on the day they leave the salon, and they want it to look that good for weeks. That’s where a direct hair colour comes in.

Meet Philip Martin’s Color Slide, a ready-to-use direct hair colour that makes it easy to refresh, tone and boost colour, in the salon or at home.

What is Color Slide direct hair colour?

Color Slide is a direct colouring fluid from Philip Martin’s, made in Italy. Unlike permanent colour, it needs no activator or developer. You simply apply it straight from the bottle.

Because it’s a direct hair colour, Color Slide doesn’t lighten the hair. Instead, it deposits colour onto the existing shade, giving a fuller, richer result with vibrant, luminous shine. It works on both natural and coloured hair, and Philip Martin’s says it can blend up to 40% of greys.

Why salons love Color Slide

• Vibrant results: rich, glossy colour that refreshes faded shades.
• Conditions while colouring: the formula includes organic marshmallow (altea) and mallow extracts, known for their soothing, softening and protective properties, plus antioxidant blackcurrant extract.
• Easy application: no mixing and no developer, so it’s quick and simple to use.
• Perfect for in-salon or retail clients: use it as a quick service in the chair, or sell it as take-home colour care.

The Color Slide direct hair colour shade range

Color Slide comes in 12 shades, from natural browns and blondes to bold reds and soft pastels:

Naturals

• 4.0 Brown
• 6.0 Dark Blonde
• 8.0 Light Blonde
• 8.1 Ash Blonde
• 8.3 Beige Blonde

Reds, coppers and violets

• 6.6 Red Blonde
• 7.4 Copper
• 7.8 Violet Blonde

Fashion and pastel shades

• Sand
• Ice
• Peach
• Pink

The pastel shades show up best on light or pre-lightened hair, while the naturals and reds are ideal for boosting tone on darker bases.

How to use Color Slide

Applying Color Slide is simple. Philip Martin’s recommends:

1. Wash the hair with a shampoo suited to the hair type.
2. Dry the hair, or towel-dry it until it’s about 70% dry.
3. Apply your chosen Color Slide shade evenly through the hair.
4. Leave it on for up to 40 minutes.
5. Rinse thoroughly with water, then apply a conditioner suited to the hair’s needs.
6. Style as desired.

Pro tip: do a strand test first, especially with the fashion shades on very light or porous hair, so you know exactly how the colour will develop.

Ways to use direct hair colour in your salon

• Colour refresh between appointments: revive faded reds and coppers without a full colour service.
• Toning and gloss: use Ash, Beige or Ice to refresh blondes and add shine.
• Pastel and fashion colour: Pink, Peach and Ice are perfect for playful, on-trend looks, especially for the festive season and matric dances.
• Grey blending: soften the look of greys with the natural shades.
• Retail add-on: recommend the matching shade to clients so they can keep their colour fresh at home.

Turn Color Slide into extra salon revenue

Because Color Slide needs no mixing, it’s a quick, low-effort service to add to your menu. Offer a “colour refresh” or “gloss boost” alongside a wash and blow-dry, and keep a few shades on your retail shelf. Clients who leave with the right shade tend to come back happier, and sooner.

Shop Philip Martin’s Color Slide direct hair colour at Rapple

Rapple Salon Products supplies the Philip Martin’s range to salons across South Africa. Log in to your trade account to see your pricing, or contact our team to order Color Slide.

• Shop online: Philip Martin’s Color Slide at Rapple
• Johannesburg: 010 085 0787
• Cape Town: 021 981 0032
• Email: orders@rapple.co.za

Fresh, vibrant colour, without the wait. That’s Color Slide.